Cymraeg
5 January 2007
Jane Horrocks asks for Wales' help
...to recycle 90 million Christmas cards this January
Actress Jane Horrocks has officially launched the Woodland Trust (Coed Cadw) and Waste Awareness Wales’ Christmas Card Recycling Scheme and is calling on everyone to recycle their cards at WH Smith, Tesco and TK Maxx stores throughout January!
Last year Wales recycled a fantastic 112 tonnes of Christmas cards, around 5.6 million cards, to help the charity smash its 60 million card UK target by 41%*. This raised enough money to help the Woodland Trust plant 20,000 trees throughout the UK!
The table below shows how many cards were collected last year in each of the local authority areas in Wales.
Jane, a keen recycler, said: “More than one billion cards get sent in the UK at Christmas and we want to recycle at least 90 million of them. Funds raised through this scheme will help the Woodland Trust save woods and trees, and help cut down the amount of waste that traditionally gets binned at this time of year.
“The eve of Twelfth Night is when most of us will be thinking about taking down our cards so it’s a timely reminder from the Woodland Trust to ask everyone to remember to drop off their cards in the special recycling bins at participating WHSmith, Tesco, and TK Maxx stores throughout January.”
The bins - at all WHSmith high street stores in Wales, Tesco (including selected Express branches) and TK Maxx stores - will be ready to collect cards from today (5 January 2007) and throughout January to give everyone time to recycle their cards. Tesco’s home delivery customers will also be able to take part in the scheme.
The cards are then taken to paper mills where they are recycled into brand new paper products. Money raised through the scheme helps the Woodland Trust to save existing, and create new, woodland.
Sue Holden, chief executive of the Woodland Trust, said: “Wales deserves a huge thank you for collecting so many cards last year and we’re hoping everyone will really get behind the scheme again this year. The success of last year’s scheme enabled us to plant 20,000 trees, as well as diverting waste from landfill. Just think of what we can do if even more people recycled their cards!”
Cllr Richard Parry Hughes, Chairperson for Waste Awareness Wales said: "Traditionally, we generate more waste over Christmas and that’s why it’s especially important that people recycle as much as they can during the festive period. The Woodland Trust’s Christmas card recycling scheme has always proven popular and we are very pleased to support them again this year in their quest to recycle 90 million cards."
Ends
Cards collected in Wales in 2006 through the Woodland Trust's Christmas Card Recycling Scheme:
EMBARGOED IMAGES are available at: www.woodland-trust.org.uk/horrocks
The launch with Jane Horrocks took place at 10.30am on Friday 5th and high resolution images for your use from the shoot have been uploaded to our website as above.
* Last year the Woodland Trust Christmas Card Recycling Scheme recycled 82 million cards
For media enquiries contact:
Rory Francis (Publicity and Public Affairs Officer for Wales) on 01766 832563 or 07760 171174
Afallon, Tanygrisiau, Blaenau Ffestiniog, Gwynedd LL41 3RH
Email roryfrancis@woodland-trust.org.uk
Or Natalie Clark, Corporate PR & Communications Officer, on 01476 581112, email: natalieclark@woodland-trust.org.uk
Or The Woodland Trust Press Office email media@woodland-trust.org.uk or Tel 01476 581121
Notes for editors
The Woodland Trust Christmas Card Recycling Scheme.
The cards collected in stores are taken to Tesco, WHSmith and TK Maxx depots, where they are collected by their own recycling agents (Severnside for Tesco, SCA Recycling for WHSmith and TK Maxx). The cards are then graded and taken to recycling plants where they are treated and eventually turned into new products such as tissue paper, photocopy paper or corrugated cardboard.
Nottinghamshire County Council contacts local authorities on behalf of The Woodland Trust and facilitates the collecting of recycling credits from those authorities which have agreed to pay The Woodland Trust for waste that does not have to be disposed of in landfill sites.
Recycling Credits
A Recycling Credit is the value of the saving made by the County Council in NOT having to landfill any household waste that is recycled. The County Council chooses to pay this saving in disposal costs back to any voluntary or community groups that are involved in collecting household waste for recycling (in the case of the CCRS – the Woodland Trust) because they wish to promote recycling in their area. The value of the credit varies across the different Districts due to differences in disposal costs, and is paid for each tonne of household waste that is recycled. The value of the credit increases each year with RPI (Retail Price Index) and with any increases in Landfill Tax.
Waste Awareness Wales
Waste Awareness Wales is funded by the Welsh Assembly Government to promote waste reduction, reuse and recycling amongst all sectors of the community. To learn more about how you can help visit www.wasteawarenesswales.org.uk or call WAW's 'recycle for Wales/ailgylchu dros Gymru' recycling hotline on 0845 330 5540.
Coed Cadw (The Woodland Trust)
The Woodland Trust is the UK’s leading woodland conservation charity. It has 250,000 members and supporters. The Trust has four key aims: i) No further loss of ancient woodland; ii) Restoring and improving the biodiversity of woods; iii) Increasing new native woodland; iv) Increasing people’s awareness and enjoyment of woodland.
Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering approximately 20,000 hectares (50,000 acres). These include over 100 sites in Wales, with a total area of 1,580 hectares (3,900 acres). It offers free public access to nearly all of its sites. Further news can be accessed via www.coed-cadw.org.uk The Trust adopted a new Welsh language name in 2000: “Coed Cadw”. This is an old Welsh term, used in medieval laws to describe protected or preserved woodland.
